Staffordshire Moorlands Tourism Strategy
Approved in February 2023, The Tourism Strategy identifies the Council's vision, key priorities for growth and action plan for tourism delivery in the Staffordshire Moorlands over the next five years.
During this time Staffordshire Moorlands will become a stronger destination, unlocking its potential with an improved offer and a better reputation that results in more value from visitors.
The strategy has been developed with engagement from a wide range of public, private and third sector stakeholders to set out a refreshed vision for driving sustainable, innovative, resilient and inclusive sector recovery and growth. It will help the Council to capture new markets using the area's cultural and natural assets to fuel growth and capitalise on staycations and people's desire to escape to "the great outdoors".
The four key priorities identified for growth in the strategy are:
Alton Towers - unlocking investment to create a year-round driver of visits
Towns & Villages - animated hubs with distinct food & drink to increase dwell times
Active Experiences - developing cycling and walking routes, trails and events
Accommodation - expand, improve and encourage investment
Monitoring and evaluating progress of the Strategy will be carried out in two ways:
- evaluating the outputs of each Action Area
- monitor and evaluate the five key performance indicators in the Strategy
To find our more about the Staffordshire Moorlands Tourism Strategy please view the below documents.
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