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Strategic Marketing for SME's Series - Session 1: Market Orientation and the External Environment

Join Stoke-on-Trent & Staffordshire Growth Hub's Specialist Marketing Advisor, Fiona Miller, for the first in a three-part fortnightly marketing series for SME's. In this session, you will learn about the foundations which underpin a marketing strategy. As a market-orientated business, you will ensure that your offering is relevant to customer need, with an awareness of how the external landscape, including the competition, impact your offering and marketing results.

By the end of this interactive online session, you will have a greater understanding of what you need to investigate prior to developing your marketing strategy. 

In session two, Fiona will cover marketing strategy development and in session three, marketing implementation and metrics. It is recommended that you attend all three sessions to get the best out of this course.

Session 2: Wednesday 8th June, 10am-11am

Session 3: Wednesday 22nd June, 10am-11am

For more information and to book please click here

Date:       Wednesday 25th May
Time:       1:30pm - 2:30pm
Location: Online Zoom