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Optimising your food and drink exports to China

China is now UK's seventh largest export destination for food and drink products. The Chinese food and drink sector is one of the fastest growing market opportunities. New horizons have opened up with the recent lifting of the ban on British beef for exports to China. China's growing appetite for more and diverse range of proteins means there is sustained opportunity in the meat, seafood and dairy segments for years to come.

Where Chinese consumers once sought food safety assurances through the provenance of imported products purchased, they now demand products that satisfy other needs - convenience, health and wellness, flavour and novelty. Branded imported products on the supermarkets shelves are no longer the only route to market for UK brands - from food ingredients for Chinese manufacturers and food services to mobile applications that deliver recipes and cooking ingredients direct to Chinese consumers to explore new flavours at home, the market landscape has become multi-faceted.

However,  exporters must comply with China's complex national food safety standards and requirements.  Fully  a quarter of UK's biscuits and baked goods were found non-compliant by Chinese customs inspectors between 2015 and 2018, this means rejection at Chinese ports.

To help navigate the complex regulatory environment DIT's Chinese market delivery partner -  the China Britain Business Council (CBBC)  has published a new Guide on Exporting Food and Drink to China which maps the whole export journey from IP assets protection to getting testing and labelling for China right.  Intending webinar views may wish to have a look at it beforehand https://bit.ly/2u9VkQQ

Click Here to Register

Date: Tuesday 11th February 2020
Time: 10:30am - 11:30am
Venue: Online