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A recent study into the amount, types and nature of the food thrown away in UK households has produced some staggering results.
Between us we throw away around 6.7 million tonnes of food every year - roughly one third of all the food we buy!
Imagine getting home from the supermarket with three bags of shopping, and immediately putting one of them into the rubbish bin. In essence that's what happens every day in homes up and down the UK.
Thankfully it doesn't have to be this way. A new campaign Love Food, Hate Waste has been launched to raise awareness of food waste.
For example, every day in the UK, we throw away:
It's not just staple foods that are wasted; we also waste treats and luxury items!
The cost of all this food waste - to the consumer, local authorities and the wider economy - is staggering.
In the context of rising food prices and global food shortages, this should make us all stop, think and decide what we can do about it.
For advice on perfect portions, recipes, how to save time and money, top tips on storage and more information about the campaign please visit Love Food, Hate Waste.
The full The Food We Waste report or an executive summary are available on the WRAP website.
You can contact Staffordshire Moorlands District Council online, by email, by telephone, through your television, in person, using our kiosks, by post or fax.